{"title":"Free Weights","description":"\u003cp\u003e\u003cspan\u003ePRIMAL offer a premium range of rubber, PVC, steel, and urethane free weights. \u003c\/span\u003e\u003cspan\u003eOur Performance Series urethane set the standard for high-use gym environments, guaranteeing longevity, style, and accuracy. \u003c\/span\u003e\u003cspan\u003ePRIMAL’s custom offering is included on our stainless steel and urethane dumbbells, plates, fixed barbells and bumpers.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"primal-strength-aluminium-training-bar","title":"Primal Performance Series 7.5kg Aluminium Technique Bar","description":"\u003cul\u003e\n\u003cli\u003eRefine your Olympic lifting technique with the Primal Performance Series 7.5KG Aluminium Technique Bar – an ideal companion for precision training.\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOptimise Your Form\u003c\/strong\u003e: Tailor your Olympic lifts with the lightweight design of this technique bar, allowing you to concentrate on perfecting your technique.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable Grip\u003c\/strong\u003e: Benefit from multiple knurl positions that offer various gripping options, enhancing your grip comfort and control.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCentre Knurl-Free\u003c\/strong\u003e: The absence of center knurling ensures seamless transitions and added comfort during your lifts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCompact Length\u003c\/strong\u003e: With a shorter length, this bar provides a focused range of motion for honing your lifting technique.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTake your Olympic lifts to the next level with the Primal Performance Series 7.5KG Aluminium Technique Bar – designed to help you master your form and achieve lifting excellence.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714839847066,"sku":"PSBA0033","price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/PSBA0033-Primal-Strength-7-5kg-Aluminium-Technique-Bar_psba0038.jpg?v=1684512485"},{"product_id":"primal-strength-stealth-commercial-fitness-premium-rubber-olympic-disc-with-stainless-steel-ring-25kg-pair","title":"Primal Pro Series Rubber Olympic Disc (Pairs)","description":"\u003cp\u003eThe Primal Pro Series Premium Rubber Olympic Discs are extremely heavy duty and have a unique, tri-grip design. The discs are aesthetically superb and would add to the look of any premium gym or sports facility. The discs have smooth, brushed-aluminium centres with rounded edges, allowing them to easily slide on and off the Olympic bars without damaging the sleeves. The premium rubber is completely odourless and has been thoroughly tested for durability and quality of finish. The moulds have a sharp-edge design, delivering an anti-role surface edge.\u003c\/p\u003e\n\u003cp\u003eThe Primal Pro Series Premium Rubber Olympic Discs stand above cheaper alternatives with standard centres, using standard rubber. The Pro Series Discs will not break, crack or damage gym floors. The Pro Series Premium Disc weight range is as follows: 1.25kg, 2.5kg, 5kg, 10kg, 15kg, 20kg, and 25kg.\u003c\/p\u003e\n\u003cp\u003eThe Primal Pro Series Premium Rubber Olympic Discs can be used with any Olympic bar. Whilst the discs are extremely heavy duty we do not recommend the discs for functional fitness boxes or floor deadlifts. \u003c\/p\u003e","brand":"Primal","offers":[{"title":"10kg","offer_id":45136098590874,"sku":"PSWD0259","price":54.99,"currency_code":"GBP","in_stock":true},{"title":"15kg","offer_id":45136098623642,"sku":"PSWD0260","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"20kg","offer_id":57197358350723,"sku":"PSWD0261","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"25kg","offer_id":45136098689178,"sku":"PSWD0262","price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/PSWD0262-Pro_25kg_Rubber_Olympic_Disc_Pairs-Weight_Discs-Hero_Render.jpg?v=1742463477"},{"product_id":"primal-strength-stealth-primary-fitness-olympic-ez-ionised-bar-with-bush-bearings","title":"Primal Performance Series Black Ionised Olympic EZ Bar","description":"\u003cp\u003eThe Primal Performance Series Ionised Black Olympic EZ bar is a heavy duty curl bar engineered using brass bushings which not only prolong the life of the bar but are essential to reduce disc friction, allowing for smoother lifts. A lower grade EZ bars will use Allen Key secured end caps, which can quickly (and do frequently) break when used in a commercial gym environment, so the Pro Series EZ Bar design offers increased durability from inferior alternatives on the market.\u003c\/p\u003e\n\u003cp\u003eThe black, ionised finish on the bar improves with age, unlike “decorative” chrome bars, ionised finishes will never peel, flake or chip - which makes for a longer lasting, more aesthetically pleasing bar. The Performanc Series EZ grip design is engineered to alleviate unnecessary pressure on the wrists while using pronated and supinated grips during bicep and tricep training. The knurled grip is 28.5mm with medium knurling.\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Ionised Black Olympic EZ bar is one of 5 Core Primal bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home. It has a Matte Nero Ionised finish and is suitable with all Olympic-sized discs. We recommend using the EZ bar with our Primal Premium Rubber Olympic discs.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714865307802,"sku":"PSBA0003","price":89.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSBA0003-Pro_Olympic_Ionised_EZ_Bar-Olympic_Barbells-Empty_Render.png?v=1753794864"},{"product_id":"primal-strength-alpha-commercial-swiss-olympic-bar","title":"Primal Pro Series Olympic Swiss Bar","description":"\u003cp\u003eThe Pro Series Swiss Olympic Bar has been engineered to be used as a multi-purpose, dual grip pressing bar. The bar has both narrow and wide-grip neutral pressing handles and angled-grip pressing handles. The neutral grip is great to relieve pressure on user’s shoulder muscles when performing heavy presses.\u003c\/p\u003e\n\u003cp\u003eThe Swiss Bar (sometimes known as a ‘Football Bar’) is a great variation to training with Olympic bars and is great for training chest and triceps using pressing exercises. It can also be used for hammer curls, forward shoulder raises and neutral-grip, bent-over rows.\u003c\/p\u003e\n\u003cp\u003eThe Commercial Swiss Olympic Bar been designed for use in any sports facility, commercial gym, PT studio or home. It has a Matte Nero powder-coated finish and is suitable with all Olympic-sized discs. We recommend using the Swiss Bar with our Primal Premium Rubber Olympic Discs, Coloured Virgin Rubber Bumpers, and our Nero Grain Bumpers.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714865504410,"sku":"PSBA0077","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSBA0077-Pro-Swiss-Bar-Specialist-Bars-Hero-Render.jpg?v=1750779392"},{"product_id":"primal-strength-be-strong-dual-4-needle-olympic-bar","title":"Primal Performance Series Black 4 Needle 7ft Olympic Bar","description":"\u003cp\u003eThis heavy-duty 20kg \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/barbells\" title=\"Barbells\"\u003ebarbell\u003c\/a\u003e is crafted from high tensile steel with a durable black painting coating for superior grip and is backed by an impressive 2-year full commercial breaks warranty for added assurance during intense lifting sessions.\u003c\/p\u003e\n\u003cp\u003eWhen designing the Primal Performance Series Black 4 Needle 7ft Olympic Bar we used 4-needle bearings for a smooth, reduced friction spin, with brass bushing for extra support.\u003c\/p\u003e\n\u003cp\u003eThis 7ft Olympic grade bar has been engineered for multi-purpose daily use in Powerlifting, Olympic lifting or \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/functional-training\" title=\"Functional training equipment\"\u003efunctional training\u003c\/a\u003e routines. Combine with any \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/bumper-plates#slide1\" title=\"Bumper plates\"\u003ePrimal bumper plate\u003c\/a\u003e and \u003ca href=\"https:\/\/www.primalstrength.com\/products\/primal-pro-series-collars?_pos=1\u0026amp;_psq=collars\u0026amp;_ss=e\u0026amp;_v=1.0#slide1\" title=\"Barbell collars\"\u003ebarbell collars\u003c\/a\u003e for the complete lifting kit.\u003c\/p\u003e\n\u003cp\u003eTested to 160,000 pounds per square inch with a max loading capacity of 450kg, this robust light-commercial barbell can be used for the heavier Powerlifting sessions but also for dynamic Olympic lifts like snatches or clean \u0026amp; jerks. This is thanks to a medium whip which provides sufficient flexibility to generate speed under the bar for explosive movements. The combination of 1.2mm medium knurling and the smooth spin on this bar also gives added versatility for functional training exercises likes cleans or deadlifts.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714865701018,"sku":"PSBA0005","price":179.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSBA0005-Pro-4-Needle-7ft-Olympic-Bar-Olympic-Barbells-Hero-Render.jpg?v=1765977103"},{"product_id":"primal-strength-austin-olympic-power-bar","title":"Primal Performance Series Austin Olympic Power Bar","description":"\u003cp\u003eThe Performance Series Austin Olympic Power Bar has been engineered for use as a multi-purpose power bar for deadlifting, squatting and benching. The bar has a firm whip with thinner ends to allow more plates on the bar. The bar is completed with an aggressive 1.6mm diamond knurl.\u003c\/p\u003e\n\u003cp\u003eWhen designing the “Austin” bar we use brass bushing for a smooth, reduced-friction spin, the spin is far lower than our 8-needle bars which have been designed for olympic lifting.\u003c\/p\u003e\n\u003cp\u003eThe bar is tested to a minimum stress level of 190,000 pounds per square inch, the bar is thoroughly tested to 1000kg of pressure, repeatedly during our factory QC process.\u003c\/p\u003e\n\u003cp\u003eThis robust powerlifting bar features a centre knurling for sumo deadlifts and knurl support for squatting. The bar has a 29mm grip (Dual Bars are 28mm) and it has a firm flex\/whip. The Ionised-Steel centre gives the bar market-leading durability, reducing expense and maintenance for busy gyms and performance centres. Each Sleeve measures 41.5cm\u003c\/p\u003e\n\u003cp\u003eThe “Austin” Olympic Power Bar is one of our core Primal bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home.\u003c\/p\u003e\n\u003cp\u003eIt has hardened steel 50mm, Olympic ends complete with snap ring ends and is suitable for use with all Olympic discs. We recommend using the “Austin” bar with our Primal Calibrated plates.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714866159770,"sku":"PSBA2009","price":249.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSBA2009-PerformanceAustinOlympicPowerBar-OlympicBarbells-HeroRender.png?v=1762772775"},{"product_id":"primal-strength-7ft-olympic-weight-lifting-bar-rated-400kg-black","title":"Primal Personal Series 7ft Olympic Bar","description":"\u003cp\u003eUpgrade your lifting routines with the Primal Personal Series 7ft Olympic Bar, a superb entry level bar for any home gym.\u003c\/p\u003e\n\u003cp\u003eThis versatile 20kg \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/olympic-barbells\" title=\"Olympic barbells\"\u003eOlympic barbell\u003c\/a\u003e is a classic all rounder for general fitness training and is suitable for performing squats, presses\u003c\/p\u003e\n\u003cp\u003eTested to 400kg and constructed from high tensile strength steel, this premium \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/barbells\" title=\"Barbells\"\u003ebarbell\u003c\/a\u003e has a black ionised coating for long lasting performance and is backed by a 1 year home warranty for added assurance.\u003c\/p\u003e\n\u003cp\u003eEngineered to Olympic standard 7ft length, this bar is compatible with any \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/weight-plates\" title=\"Olympic weight plates\"\u003ePrimal weight plate\u003c\/a\u003e and is perfect for use with the \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/gym-racks?filter.p.tag=personal\u0026amp;filter.p.tag=Personal\u0026amp;filter.p.product_type=\u0026amp;filter.v.price.gte=\u0026amp;filter.v.price.lte=\u0026amp;sort_by=best-selling#slide2\" title=\"Home gym racks\"\u003ePrimal Personal Series gym racks\u003c\/a\u003e and \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/weight-benches?filter.p.tag=personal\u0026amp;filter.p.tag=Personal\u0026amp;filter.p.product_type=\u0026amp;filter.v.price.gte=\u0026amp;filter.v.price.lte=\u0026amp;sort_by=best-selling#slide1\" title=\"Home gym weight benches\"\u003eweight benches\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eDesigned with a 29mm grip and multiple knurling positions, the Primal Personal Series 7ft Olympic Bar ensures a secure and anti-slip grip for a variety of lifts.\u003c\/p\u003e\n\u003cp\u003eThis Olympic barbell also features 50mm Olympic ends with a medium whip, which allows flexibility for generating speed under the bar, making this ideal for dynamic lifts like snatches or clean \u0026amp; jerks. The low spin on this bar with double snap ring fixings on brass bushings, provides additional stability which suits powerlifting routines.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714866389146,"sku":"PSBA0011","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/PSBA0011-Personal_7ft_Olympic_Bar-Olympic_Barbells-Hero_Render.jpg?v=1770136150"},{"product_id":"primal-strength-commercial-rubber-weight-set-75kg","title":"Primal Pro Series Rubber Olympic Disc (Sets)","description":"\u003cp\u003eThe Primal Pro Series Rubber Olympic Disc Set is a great starter set and is perfect for PT studios, sports facilities and gyms.\u003c\/p\u003e\n\u003cp\u003eThe Premium Rubber Olympic Discs are extremely heavy duty and have a unique, tri-grip design. The discs are aesthetically superb and would add to the look of any premium gym or sports facility. The discs have smooth, brushed-steel centres with rounded edges, allowing them to easily slide on and off the Olympic bars without damaging the sleeves. The premium rubber is completely odourless and has been thoroughly tested for durability and quality of finish. The moulds have a sharp-edge design, delivering an anti-role surface edge.\u003c\/p\u003e\n\u003cp\u003eThe Premium Rubber Olympic Discs stand above cheaper alternatives with standard centres, using standard rubber. The discs will not break, crack or damage gym floors.\u003c\/p\u003e\n\u003cp\u003eOur Pro Series Commercial Rubber Weights come in set variations of 60kg, 120kg and 150kg.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e50kg Weight Plate Set includes: \u003c\/strong\u003e2x 10kg, 2x 15kg\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e110kg Weight Plate Set includes:\u003c\/strong\u003e 2x 10kg, 2x 20kg, 2x 25kg\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e140kg Weight Plate Set includes:\u003c\/strong\u003e 2x 10kg, 2x 15kg, 2x 20kg, 2x 25kg\u003c\/p\u003e","brand":"Primal","offers":[{"title":"50kg","offer_id":45130835919002,"sku":"PSPA0011","price":119.99,"currency_code":"GBP","in_stock":true},{"title":"110kg","offer_id":45130835951770,"sku":"PSPA5042","price":279.99,"currency_code":"GBP","in_stock":true},{"title":"140kg","offer_id":45130835984538,"sku":"pspa5030","price":349.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSPA5030-Pro-150kg-Olympic-Rubber-Weight-Disc-Set-Weight-Discs-Hero-Render.jpg?v=1746182784"},{"product_id":"primal-strength-commercial-fixed-barbell-rack","title":"Primal Pro Series 10-Bar Fixed Barbell Rack","description":"\u003cp\u003eThe Primal Pro Series Barbell Rack is one of ten storage racks in the Primal Pro Series storage range. The heavy-duty rack has a double-sided, matte black, tubular-steel frame to safely store ten commercial barbells. The horizontal supports have hardened-rubber J-Hooks to protect the barbells when they are re-racked.\u003c\/p\u003e\n\u003cp\u003eThe Pro Series Barbell Rack holds the full Pro Series Premium Rubber Nero Stainless Steel Handle Barbell 10-45kg Sets. The rack looks superb alongside the Pro Series Dumbbell Racks\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714914394266,"sku":"PSPR0018","price":399.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/barbell_rack-1-1.png?v=1646474993"},{"product_id":"primal-strength-competition-colour-bumper","title":"Primal Performance Series Rubber Calibrated Competition Bumper (Singles)","description":"\u003cp\u003eThe Performance Series Urethane Bumper Plates are our highest quality Olympic bumper plates. The Urethane bumper plates have a machined-steel core and every disc is calibrated and tolerance tested to under 5g. The premium Urethane finish ensures the discs are extremely hard-wearing with no bounce. The discs will not scratch, discolour or break and are perfect for Olympic lifting.\u003c\/p\u003e\n\u003cp\u003eAll Performance Series Urethane Bumper plates are Olympic colour-coded and meet the 450mm IWF diameter. The bumpers have a 50mm centre hole. As the discs have machined-steel cores and a Urethane finish they are thinner than our coloured bumper discs, allowing users to load a far higher volume of discs to their bar.\u003c\/p\u003e\n\u003cp\u003eBumper plate width:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e10KG - 42MM\u003c\/li\u003e\n\u003cli\u003e15KG - 46MM\u003c\/li\u003e\n\u003cli\u003e20KG - 52MM\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe bumpers are aesthetically superb, with raised, Primal logos and large KG\/Training markers in white. The range comes colour-coded in: Grey (5kg), Green (10kg), Yellow (15kg), Blue (20kg) and Red (25kg). The Performance Series Urethane Bumper Plates can be used with any Olympic bar. Whilst the discs are extremely heavy-duty and hard-wearing we recommend the discs are used in a gym or training environment with the correct flooring and aren’t dropped on concrete floors. \u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"15kg","offer_id":55163360805251,"sku":"PSWD0106","price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSWD0106-Performance_15kg_Single_Rubber_Calibrated_Comp_Bumper-Calibrated_Plates-Hero_Render.jpg?v=1741963549"},{"product_id":"primal-strength-farmer-walk","title":"Primal Pro Series Farmers Walk Handles","description":"\u003cp class=\"p1\"\u003eThe Primal Farmers Walk Handles have been designed for strongman training, and any carry or upper body grip work. The heavy-duty handles are one-piece welds and carry loads of up to 250kg per handle. The sleeves are 50mm diameter for Olympic discs only and the handles come with Olympic spring collars.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThey are powder coated in matte black and the handles have an aggressive knurl to support your grip.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715027116186,"sku":"PSBA0036","price":119.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSBA0036-ProFarmersWalkHandles-SpecialistBars-HeroRender.png?v=1753794398"},{"product_id":"primal-strength-bar-jack","title":"Primal Performance Series Barbell Jack","description":"\u003cp data-mce-fragment=\"1\"\u003eEnhance your lifting routine with our versatile Farmers Walk Handles, these heavy-duty handles are designed to effortlessly lift any bar and remove plates, making your gym sessions more efficient than ever.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eKey Features:\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWelded Base Frame: Built for stability and durability, ensuring your safety during heavy lifts.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRubberised Handle: Provides a comfortable and secure grip, reducing strain on your hands.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMax Load Weight: Capable of handling up to an impressive 350KG, these handles are ready for your most demanding workouts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eUpgrade your lifting experience and take your strength training to new levels with Primal Pro Series Farmers Walk Handles.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715027181722,"sku":"PSBA2039","price":143.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSBA2039-Performance_Barbell_Jack-Barbell_Accessories-Hero_Render.png?v=1753798532"},{"product_id":"primal-strength-urethane-dumbbell-set-52-5kg-70kg-8-pairs","title":"Primal Pro Series Urethane Dumbbell 52.5-70kg Set","description":"\u003cul\u003e\n\u003cli\u003e30mm Black-Ionised – Hardened Stainless Steel handles\u003c\/li\u003e\n\u003cli\u003e8 pair set includes: 52.5kg, 55kg, 57.5kg, 60kg, 62.5kg, 65kg, 67.5kg, 2 sets – 70KG\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715034914970,"sku":"PSWD9227","price":2599.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Primal-Strength-Urethane-Dumbbells-1_c53afae2-e760-477e-84a4-d7ecdfdb54b0.jpg?v=1646479649"},{"product_id":"primal-strength-tricep-bar","title":"Primal Performance Series Dr Tom's Combo Bar","description":"\u003cp\u003eThe unique shape of this versatile bar primarily allows room for your head, meaning you get a greater and more intense range of motion during exercises. Get more muscle fibre recruitment while minimising stress on the elbows.\u003c\/p\u003e\n\u003cp\u003e· Do Lying, Seated and Standing Triceps Extensions\u003c\/p\u003e\n\u003cp\u003e· Do Standing Biceps Curls\u003c\/p\u003e\n\u003cp\u003e· Do Standing and Bent-Over Rows by grasping the top handle enclosure.\u003c\/p\u003e\n\u003cp\u003eThis unique bar was designed and patented (PATENT GB-2499828-B) by Dr Tom Balchin, founder the ARNI Stroke Rehabilitation Charity, which has worked since 2001 to help retrain people who have had brain injuries across the UK.\u003c\/p\u003e\n\u003cp\u003eIt is licensed solely, under agreement, to Primal Strength Ltd for fabrication and sale.\u003c\/p\u003e\n\u003cp\u003eGet this bar now and 15% of your purchase goes directly back to helping people with acquired or traumatic brain injury www.arni.uk.com\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715058114714,"sku":"PSBA2044","price":94.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSBA0044-Pro-Dr-Tom_s-Combo-Bar-Specialist-Bars-Hero-Render.jpg?v=1744990067"},{"product_id":"apus-20kg-urethane-olympic-disc","title":"Apus 20kg Urethane Olympic Disc","description":"\u003cp\u003eApus Sports Mercury Olympic weights feature an outstanding ergonomic shape as well as functionality. Covered with premium quality polyurethane, they have specially formed grips and a shape that makes it easier to use.\u003c\/p\u003e\n\u003cp\u003eThanks to these features they prove their worth both in individual and group workouts. Our weights minimalize wrist fatigue when performing trainings with plates only. The weight of the plates are marked with colour codes.\u003c\/p\u003e","brand":"Apus","offers":[{"title":"Default Title","offer_id":41715063718042,"sku":"PSWD9277","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/apus-urethane-plates-10kg_f41bf877-b663-4358-9765-37c601eaf353.jpg?v=1646480985"},{"product_id":"primal-strength-landmine-stand","title":"Primal Pro Series Landmine Stand","description":"\u003cp\u003eThe Primal Landmine Stand is constructed from high quality steel with integrated castor wheels allowing you to position it where you want with ease. The Landmine Stand allows for easier plate loading and a \"rackable\" point to start and finish lifts.\u003c\/p\u003e\n\u003cp\u003eThe Primal Landmine Stand comes with integrated 2 inch Olympic weight pins and the height of the stand can be adjusted easily with the pop pin.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41715067060378,"sku":"PSAC3016","price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/PSAC3016-Landmine-Stand.jpg?v=1646481087"},{"product_id":"primal-strength-urethane-dumbbells","title":"Primal Pro Series CPU Urethane Dumbbell (Pairs)","description":"\u003cp\u003ePrimal Pro Series Urethane Dumbbell Pairs\u003cbr\u003e30mm Black-Ionised – Hardened Stainless Steel handles\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"2.5kg","offer_id":56674582430083,"sku":"PSWD9230","price":15.99,"currency_code":"GBP","in_stock":true},{"title":"17.5kg","offer_id":56674577842563,"sku":"PSWD9972","price":69.99,"currency_code":"GBP","in_stock":true},{"title":"20kg","offer_id":56674569585027,"sku":"PSWD9235","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"25kg","offer_id":56674563785091,"sku":"PSWD9271","price":94.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Primal-Strength-Urethane-Dumbbells-1_176add45-6f59-4402-b8aa-9e604a7bc4f0.jpg?v=1646481677"},{"product_id":"primal-strength-barbell-drop-pads","title":"Primal Performance Series Drop Pads (Pair)","description":"\u003cul\u003e\n\u003cli\u003eUnique rubber gripped base\u003c\/li\u003e\n\u003cli\u003eSold in pairs\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned to handle high impact drops - protecting your equipment\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715138461850,"sku":"PSAC0334","price":219.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Primal-Strength-Drop-Pads-hero_84587dd7-6cea-4cee-93bb-1bb4fe807214.jpg?v=1653321724"},{"product_id":"primal-strength-its-heavy-4-needle-steel-olympic-bar","title":"Primal Performance Series 4 Needle Steel 450kg Rated Bar","description":"\u003cp\u003eThis heavy-duty 20kg \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/barbells\" title=\"Barbells\"\u003ebarbell\u003c\/a\u003e is crafted from high tensile steel with a durable hard chrome coating for superior grip and is backed by an impressive 2-year full commercial breaks warranty for added assurance during intense lifting sessions.\u003c\/p\u003e\n\u003cp\u003eWhen designing the Primal Performance Series 4 Needle Steel 450kg Rated Bar we used 4-needle bearings for a smooth, reduced friction spin, with brass bushing for extra support.\u003c\/p\u003e\n\u003cp\u003eThis 7ft Olympic grade bar has been engineered for multi-purpose daily use in Powerlifting, Olympic lifting or \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/functional-training\" title=\"Functional training equipment\"\u003efunctional training\u003c\/a\u003e routines. Combine with any \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/bumper-plates\" title=\"Bumper plates\"\u003ePrimal bumper plate\u003c\/a\u003e and \u003ca href=\"https:\/\/www.primalstrength.com\/products\/primal-pro-series-collars?_pos=1\u0026amp;_psq=collars\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"Barbell collars\"\u003ebarbell collars\u003c\/a\u003e for the complete lifting kit.\u003c\/p\u003e\n\u003cp\u003eTested to 160,000 pounds per square inch with a max loading capacity of 450kg, this robust light-commercial barbell can be used for the heavier Powerlifting sessions but also for dynamic Olympic lifts like snatches or clean \u0026amp; jerks. This is thanks to a medium whip which provides sufficient flexibility to generate speed under the bar for explosive movements. The combination of 1.2mm medium knurling and the smooth spin on this bar also gives added versatility for functional training exercises likes cleans or deadlifts.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715138592922,"sku":"PSBA0055","price":199.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSBA0055-Pro4NeedleSteel450kgRatedBar-OlympicBarbells-HeroRender_e90a7a73-9b16-4277-b2b2-6727c4d3c796.jpg?v=1758027474"},{"product_id":"primal-strength-its-heavy-steel-dual-olympic-8-needle-bar","title":"Primal Performance Series 8 Needle Steel 680kg Rated Barbell","description":"\u003cp\u003ePrimal \"It's Heavy\" Steel Dual Olympic 8 Needle Bar. The bar has been engineered for multi-purpose use within heavy Power-lifting, Olympic-lifting and functional fitness applications.\u003c\/p\u003e\n\u003cp\u003eWhen designing the “Its Heavy” Olympic Bar, we used 8-needle bearings for an extremely smooth, reduced-friction, quality, spin whilst ensuring a market-leading level of durability for heavy duty lifting. The bar is tested to a minimum of 190,000 lbs per square inch level and we machine-test each bar repeatedly under stresses of up to and including 1000kg. The military-grade ceramic coating also presents a best in class finish for Olympic bars and simply will not chip off under the heaviest use. The only possible damage or scratching will come from metal or poor-quality J-Hooks\/Safety Spotters.\u003c\/p\u003e\n\u003cp\u003eThe “It’s Heavy” Olympic Bar has no centre knurl, utilising dual knurling for Power and Olympic lifting. The bar has a normal flex\/whip and will always spring back perfectly. The heavy-duty bar is warrantied for being dropped when used with quality bumper plates.\u003c\/p\u003e\n\u003cp\u003eThe “It’s Heavy” Olympic Bar has been designed for use in any sports facility, commercial gym, PT studio or home. It weighs exactly 20kg (aside from the ‘Linda’ Pink Ceramic-Coated Bar which weighs 15kg) and is suitable with all Olympic-size, 50mm discs.\u003c\/p\u003e\n\u003cp\u003eWe recommend using the “It’s Heavy” Olympic Bar with our Performance Series Urethane Bumpers, Coloured Rubber Bumpers and our Hi-Temp Grain Bumpers.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715139182746,"sku":"PSBA0054","price":299.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Primal-Strength-Chrome-Bar-2_1be0b54c-0f4f-47ad-a2fb-ca4fa23451fa.jpg?v=1646483686"},{"product_id":"primal-strength-2-5kg-15kg-hex-set-and-rack-with-mat","title":"Primal Personal Series 105kg PVC Hex Dumbbell Set","description":"\u003cp\u003ePrimal Personal Series PVC Hex Dumbbell Set with Two Tier Dumbbell Rack and PVC Floor Mat is perfect for any PT Studio or home space.\u003c\/p\u003e\n\u003cp\u003eThe Set comprises:\u003c\/p\u003e\n\u003cp\u003ePair 2.5kg hex\u003c\/p\u003e\n\u003cp\u003ePair 5kg Hex\u003c\/p\u003e\n\u003cp\u003ePair 7.5kg Hex\u003c\/p\u003e\n\u003cp\u003ePair 10kg Hex\u003c\/p\u003e\n\u003cp\u003ePair 12.5kg Hex\u003c\/p\u003e\n\u003cp\u003ePair 15kg Hex\u003c\/p\u003e\n\u003cp\u003ePVC Gym Mat\u003c\/p\u003e\n\u003cp\u003eTwo Tier Hex Rack to Fit Set\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe PRIMAL Personal Hex Dumbbell Set with a Two-Tier Dumbbell Rack and PVC Floor Mat is the ultimate strength training solution crafted to elevate your workouts and bring out the best in you. Designed with personal trainers and home gym enthusiasts in mind, this comprehensive set delivers unmatched quality, durability, and performance.\u003c\/p\u003e\n\u003cp\u003eThe PRIMAL Personal Hex Dumbbell Set provides a versatile range of weights, allowing you to diversify your workouts, challenge yourself, and experience consistent progress. This carefully selected set comprises:\u003c\/p\u003e\n\u003cp\u003ePair of 2.5kg Hex Dumbbells\u003c\/p\u003e\n\u003cp\u003ePair of 5kg Hex Dumbbells\u003c\/p\u003e\n\u003cp\u003ePair of 7.5kg Hex Dumbbells\u003c\/p\u003e\n\u003cp\u003ePair of 10kg Hex Dumbbells\u003c\/p\u003e\n\u003cp\u003ePair of 12.5kg Hex Dumbbells\u003c\/p\u003e\n\u003cp\u003ePair of 15kg Hex Dumbbells\u003c\/p\u003e\n\u003cp\u003eEach hex dumbbell is built to last, ensuring you benefit from reliable and long-lasting equipment that supports your strength journey. The hexagonal design prevents rolling, providing a safe and stable workout environment, while the ergonomic grip enhances comfort and control during your training sessions.\u003c\/p\u003e\n\u003cp\u003eThe included Two-Tier Hex Rack offers an organised and efficient storage solution, keeping your workout space clutter-free and maximising the functionality of your gym. Its robust construction and compact design make it an ideal choice for both PT studios and home gym settings.\u003c\/p\u003e\n\u003cp\u003eTo complete the package, the PVC Gym Mat provides a protective layer for your flooring, ensuring a clean and professional look in your training environment. This high-quality mat is designed to withstand the rigours of regular workouts, offering both durability and visual appeal.\u003c\/p\u003e\n\u003cp\u003eInvest in the PRIMAL Personal PVC Hex Dumbbell Set with Two-Tier Dumbbell Rack and PVC Floor Mat to experience the difference that top-quality strength equipment can make in your fitness journey. Unlock your true potential and build the best version of yourself with PRIMAL – the brand that defines strength and performance.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41715165167770,"sku":"PSWD0487","price":379.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSWD0487-Personal-105kg-Hex-Dumbbell-Set-Dumbbell-Sets-Hero-Render.jpg?v=1741015494"},{"product_id":"primal-strength-premium-competition-kettlebell-set-8-32kg","title":"Primal Performance Series 140kg Competition Kettlebell Bundle","description":"\u003cp\u003eSet Includes:\u003c\/p\u003e\n\u003cp\u003eRange of 8\/12\/16\/20\/24\/28\/32KG\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Performance Series Competition Kettlebell delivers a highly accurate, calibrated-kettlebell perfect for both competitions and technique work.\u003c\/p\u003e\n\u003cp\u003eThe \u003cspan data-mce-fragment=\"1\"\u003ePerformance Series Competition Kettlebells\u003c\/span\u003e use premium quality iron, a hollow centre and custom moulded construction for exceptional durability. Our kettlebells are carefully calibrated to within 200g for competition use and meet the international competition kettlebell regulations.\u003c\/p\u003e\n\u003cp\u003eEach kettlebell features a flat base for stability and a 33\/34mm coated and non-corrosive steel handle. The coating allows maximum grip with or without chalk and ensures a fast movement whilst retaining maximum technique control.\u003c\/p\u003e\n\u003cp\u003eAll Performance Competition kettlebells, regardless of weight between 8-32kg, are identical (210mm) in size so you can train with consistent technique throughout the weight range. The range is offered in the International Competition Kettlebell colour scheme for quick and easy weight identification by sight.\u003c\/p\u003e\n\u003cp\u003eOur calibrated Competition Kettlebells are designed to perform and built to last, backed with a structural lifetime warranty.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715169525914,"sku":"PSPA9982","price":539.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/KettleBells_Group.jpg?v=1646484895"},{"product_id":"primal-hex-bar","title":"Primal Pro Series Hex Bar","description":"\u003cul\u003e\n\u003cli\u003eTotal Length – 144cm\u003c\/li\u003e\n\u003cli\u003eTotal Width – 66cm\u003c\/li\u003e\n\u003cli\u003eBullhorn Length – 25cm\u003c\/li\u003e\n\u003cli\u003eDistance Between Handles – 65cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715172671642,"sku":"PSBA0067","price":139.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSBA0067-Pro-Hex-Bar-Specialist-Bars-Hero-Render.jpg?v=1750778394"},{"product_id":"primal-strength-landmine-attachment-for-racks","title":"Primal Pro Series Landmine","description":"\u003cul\u003e\n\u003cli\u003eSuitable for racks with box steel section 75×75\u003c\/li\u003e\n\u003cli\u003e26mm hole for Olympic bars\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41715172966554,"sku":"PSAC0314","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSAC0314-Pro-Landmine-Barbell-Accessories-Hero-Image.jpg?v=1751034509"},{"product_id":"primal-strength-boxed-drop-pad","title":"Primal Pro Series Drop Pad","description":"\u003cp\u003eThese drop pads allow training to be taken to new limits, by providing cushioning for high impact drops while also protecting the floor and other equipment. 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Storage","offer_id":45000317468826,"sku":"PSWD9301WS","price":4499.99,"currency_code":"GBP","in_stock":true},{"title":"42kg-50kg (5 Pairs - 2kg Increments)","offer_id":45000317501594,"sku":"PSWD9332","price":2999.99,"currency_code":"GBP","in_stock":true},{"title":"2kg-50kg Set (25 Pairs - 2kg Increments)","offer_id":45000317632666,"sku":"PSWD9304","price":7499.99,"currency_code":"GBP","in_stock":true},{"title":"52.5kg-70kg Set (8 Pairs - 2.5kg increments)","offer_id":45192783954074,"sku":"PSWD9334","price":4999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/CPU_DumbbellsGroupwhitebg_61064ddf-c05f-4f20-a6a0-cdda166aa02c.jpg?v=1683205620"},{"product_id":"copy-of-primal-pro-series-deep-dish-olympic-weight-plate-2-5kg-pair","title":"Primal Pro Series Deep Dish Olympic Plate (Pairs)","description":"\u003cp class=\"\" data-end=\"489\" data-start=\"207\"\u003eUpgrade your weightlifting performance with the Primal Pro Series Deep Dish Olympic Plate, built with a old school classic design and feel, ideal for use in commercial gym environments.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"489\" data-start=\"207\"\u003eThese premium \u003ca title=\"Weight plates\" href=\"https:\/\/www.primalstrength.com\/collections\/weight-plates\"\u003eweight plates\u003c\/a\u003e have been created in pairs ranging from 2.5kg to 25kg to allow complete \u003ca title=\"Weight plate sets\" href=\"https:\/\/www.primalstrength.com\/collections\/bumper-sets\"\u003epackages\u003c\/a\u003e, and can also be bought in \u003ca title=\"Olympic deep dish weight plate singles\" href=\"https:\/\/www.primalstrength.com\/products\/primal-pro-series-deep-dish-olympic-weight-plate?_pos=1\u0026amp;_psq=PSWD0535\u0026amp;_ss=e\u0026amp;_v=1.0\u0026amp;variant=43477298020506\"\u003esingles\u003c\/a\u003e or pre-created \u003ca title=\"Olympic deep dish weight plate sets\" href=\"https:\/\/www.primalstrength.com\/products\/primal-pro-series-deep-dish-olympic-weight-plate-set-155kg?_pos=4\u0026amp;_psq=olympic+deep\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003esets\u003c\/a\u003e to fine tune your set up to your fitness goals.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"489\" data-start=\"207\"\u003eConstructed from heavy-duty cast iron with a durable hammertone paint coating, the Primal Pro Series Deep Dish Olympic Plate features an aesthetically pleasing rugged design which is resistant to rust and wear. \u003c\/p\u003e\n\u003cp class=\"\" data-end=\"489\" data-start=\"207\"\u003eA thicker rim design than most weight plates allows for easy pick up and \u003ca title=\"Barbells\" href=\"https:\/\/www.primalstrength.com\/collections\/barbells\"\u003ebarbell \u003c\/a\u003eloading, while olympic standard sizing on the centre hole ensures compatibility with any Primal barbell, \u003ca title=\"Gym racks\" href=\"https:\/\/www.primalstrength.com\/collections\/gym-racks\"\u003egym rack\u003c\/a\u003e or \u003ca title=\"Plate loaded gym machines\" href=\"https:\/\/www.primalstrength.com\/collections\/plate-loaded-machines\"\u003eplate loaded machine\u003c\/a\u003e.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"15kg","offer_id":45149573742746,"sku":"PSWD0538P","price":83.99,"currency_code":"GBP","in_stock":true},{"title":"25kg","offer_id":45149573808282,"sku":"PSWD0540P","price":135.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/15kgPair_f07b8325-1669-4c23-bc99-c1838289e4f6.jpg?v=1769592589"},{"product_id":"primal-pro-series-deep-dish-olympic-weight-plate","title":"Pro Series Deep Dish Olympic Plate (Singles)","description":"\u003cp class=\"\" data-end=\"489\" data-start=\"207\"\u003eUpgrade your weightlifting performance with the Primal Pro Series Deep Dish Olympic Plate, built with a old school classic design and feel, ideal for use in commercial gym environments.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"489\" data-start=\"207\"\u003eThese premium \u003ca title=\"Weight plates\" href=\"https:\/\/www.primalstrength.com\/collections\/weight-plates\"\u003eweight plates\u003c\/a\u003e have been created in singles ranging from 2.5kg to 25kg to allow complete \u003ca title=\"Weight plate sets\" href=\"https:\/\/www.primalstrength.com\/collections\/bumper-sets\"\u003epackages\u003c\/a\u003e, and can also be bought in \u003ca href=\"https:\/\/www.primalstrength.com\/products\/copy-of-primal-pro-series-deep-dish-olympic-weight-plate-2-5kg-pair?variant=45149573808282#slide2\" title=\"Olympic deep dish weight plate pairs\"\u003epairs\u003c\/a\u003e or pre-created \u003ca title=\"Olympic deep dish weight plate sets\" href=\"https:\/\/www.primalstrength.com\/products\/primal-pro-series-deep-dish-olympic-weight-plate-set-155kg?_pos=4\u0026amp;_psq=olympic+deep\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003esets\u003c\/a\u003e to fine tune your set up to your fitness goals.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"489\" data-start=\"207\"\u003eConstructed from heavy-duty cast iron with a durable hammertone paint coating, the Primal Pro Series Deep Dish Olympic Plate features an aesthetically pleasing rugged design which is resistant to rust and wear. \u003c\/p\u003e\n\u003cp class=\"\" data-end=\"489\" data-start=\"207\"\u003eA thicker rim design than most weight plates allows for easy pick up and \u003ca title=\"Barbells\" href=\"https:\/\/www.primalstrength.com\/collections\/barbells\"\u003ebarbell \u003c\/a\u003eloading, while olympic standard sizing on the centre hole ensures compatibility with any Primal barbell, \u003ca title=\"Gym racks\" href=\"https:\/\/www.primalstrength.com\/collections\/gym-racks\"\u003egym rack\u003c\/a\u003e or \u003ca title=\"Plate loaded gym machines\" href=\"https:\/\/www.primalstrength.com\/collections\/plate-loaded-machines\"\u003eplate loaded machine\u003c\/a\u003e.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"15kg","offer_id":43477298118810,"sku":"PSWD0538","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"25kg","offer_id":43477298184346,"sku":"PSWD0540","price":45.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/25kg2_2d13997a-b122-46be-8a7f-448385e69d09.jpg?v=1744819553"},{"product_id":"primal-strength-stealth-commercial-fitness-premium-rubber-olympic-disc-with-stainless-steel-ring","title":"Primal Pro Series Rubber Olympic Disc (Singles)","description":"\u003cp\u003eThe Pro Series Rubber Olympic Discs are extremely heavy duty and have a unique, tri-grip design. The discs are aesthetically superb and would add to the look of any premium gym or sports facility. The discs have smooth, brushed-aluminium centres with rounded edges, allowing them to easily slide on and off the Olympic bars without damaging the sleeves. The premium rubber is completely odourless and has been thoroughly tested for durability and quality of finish. The moulds have a sharp-edge design, delivering an anti-role surface edge.\u003c\/p\u003e\n\u003cp\u003eThe Pro Series Rubber Olympic Discs stand above cheaper alternatives with standard centres, using standard rubber. The Rubber Olympic Discs will not break, crack or damage gym floors. The Rubber Olympic Premium Disc weight range is as follows: 1.25kg, 2.5kg, 5kg, 10kg, 15kg, 20kg, and 25kg.\u003c\/p\u003e\n\u003cp\u003eThe Pro Series Rubber Olympic Discs can be used with any Olympic bar. Whilst the discs are extremely heavy duty we do not recommend the discs for functional fitness boxes or floor deadlifts. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSize(kg)     Diameter(mm)   Thickness(mm)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e1.25kg           155                    27\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003e2.5kg             205                    30.5\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003e5kg                248                     38  \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003e10kg              316                     48\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003e15kg              357                     56\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003e20kg              430                     51\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003e25kg             445                     56\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"10kg","offer_id":43478145335450,"sku":"PSWD0004","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"15kg","offer_id":43478145368218,"sku":"PSWD0005","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"20kg","offer_id":57197287932291,"sku":"PSWD0006","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"25kg","offer_id":43478145433754,"sku":"PSWD0007","price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/25kgrubber-olympic.jpg?v=1767691538"},{"product_id":"primal-strength-urethane-olympic-disc","title":"Primal Pro Series Urethane Olympic Disc (Singles)","description":"\u003cp\u003eIntroducing the Primal Pro Series Urethane Olympic Discs – a pinnacle of quality and performance for your lifting sessions.\u003c\/p\u003e\n\u003cp\u003eCrafted with a premium urethane finish, these premium-grade weight plates provide long-lasting durability and an attractive appearance to your gym's strength equipment arsenal.\u003c\/p\u003e\n\u003cp\u003eThe brushed steel inserts not only add to the aesthetic appeal but also ensure a secure fit on barbells and plate-loaded machines, enhancing the user experience.\u003c\/p\u003e\n\u003cp\u003eAvailable in a range of weights from 2.5kg to 25kg, these versatile weight plates cater to all fitness levels and training preferences.\u003c\/p\u003e\n\u003cp\u003eThe thinner design of the PRIMAL Performance Series Urethane Weight Plates makes them the perfect companion for plate-loaded machines, allowing for easy loading and unloading, as well as greater weight capacity.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ePlate Thickness\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e15kg: 45mm \u003cbr\u003e20kg: 50mm \u003cbr\u003e25kg: 50mm\u003c\/p\u003e","brand":"Primal","offers":[{"title":"15kg","offer_id":56734105239939,"sku":"PSWD9015","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"25kg","offer_id":43478146318490,"sku":"PSWD9025","price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSWD9025-Pro-25kg-Single-Urethane-Olympic-Discs-Weight-Discs-Hero-Render.jpg?v=1742399799"},{"product_id":"primal-performance-series-competition-kettlebells","title":"Primal Performance Series Competition Kettlebell (Singles)","description":"\u003cp\u003eUpgrade your Hybrid training with the Primal Performance Series Competition Kettlebells, a robust and versatile tool designed for high volume use in commercial and competition spaces.\u003c\/p\u003e\n\u003cp\u003eThese commercial-grade kettlebells adhere to competition standard sizing with a consistent diameter of 210mm, ensuring uniform technique across weights. \u003c\/p\u003e\n\u003cp\u003ePerfect your Farmers Carry or Kettlebell Swings with an ergonomic 33\/34mm coated steel handle offering a secure and comfortable grip to allow dynamic movements with ease. \u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Competition Kettlebells are engineered for long lasting performance and durability in PT studios, commercial gyms or Hybrid competition environments. An impressive 5-year full commercial breaks warranty provides added assurance.\u003c\/p\u003e\n\u003cp\u003eChoose from a comprehensive weight range from 8-32kg in 4kg increments, to tailor experiences to your specific fitness goals.\u003c\/p\u003e\n\u003cp\u003eDistinctive competition colour sizing provides easy identification, streamlining your workout routines.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCombine these competition kettlebells with other products from our Hybrid collection such as the \u003ca title=\"Competition style gym sled.\" href=\"https:\/\/www.primalstrength.com\/products\/primal-performance-series-sled?_pos=2\u0026amp;_psq=PSSS0206\u0026amp;_ss=e\u0026amp;_v=1.0\u0026amp;variant=45073423532186\"\u003ePrimal Performance Series Competition Sled\u003c\/a\u003e or \u003ca title=\"Competition style sandbags.\" href=\"https:\/\/www.primalstrength.com\/products\/primal-performance-series-competition-sandbag?_pos=2\u0026amp;_psq=competiti\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003ePrimal Performance Series Competition Sandbags\u003c\/a\u003e to ensure the complete Hybrid training experience.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"8kg","offer_id":43482944897178,"sku":"PSWD0670","price":55.99,"currency_code":"GBP","in_stock":true},{"title":"12kg","offer_id":43482944929946,"sku":"PSWD0671","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"16kg","offer_id":43482944962714,"sku":"PSWD0672","price":69.99,"currency_code":"GBP","in_stock":true},{"title":"20kg","offer_id":43482944995482,"sku":"PSWD0673","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"24kg","offer_id":43482945028250,"sku":"PSWD0674","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"28kg","offer_id":43482945061018,"sku":"PSWD0675","price":109.99,"currency_code":"GBP","in_stock":true},{"title":"32kg","offer_id":43482945093786,"sku":"PSWD0676","price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSWD0671-Performance-Competition-Kettlebells-Kettlebells-Hero-Render.jpg?v=1743676977"},{"product_id":"primal-performance-series-urethane-straight-barbell-set-5kg-50kg-10-bars","title":"Primal Performance Series Straight Barbell (Sets)","description":"\u003cdiv class=\"product__short-description fs-body-base\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eIntroducing the Primal Performance Series Urethane Straight Barbell Sets, e\u003c\/span\u003exceptional quality and design for your workout needs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Cast Polyurethane Finish\u003c\/strong\u003e: These barbells feature a premium cast polyurethane finish that enhances both aesthetics and durability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHardened Stainless Steel Handles\u003c\/strong\u003e: Crafted with hardened stainless steel handles, these barbells offer a secure and comfortable grip.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3D Primal Logo and Numbering\u003c\/strong\u003e: The inclusion of a 3D Primal logo and numbering aids in quick weight identification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eComprehensive 10-Bar Set\u003c\/strong\u003e: This set includes 10 barbells, ranging from 5kg to 50kg, catering to diverse strength levels.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElevate your training with the Primal Performance Series Urethane Straight Barbell Set, combining style and functionality seamlessly. (Storage rack pictured is not included)\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"5-50kg (10 Bars)","offer_id":56410593919363,"sku":"PSWD9000","price":1199.99,"currency_code":"GBP","in_stock":true},{"title":"10-45kg","offer_id":56410593952131,"sku":"PSPG1045S","price":999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/StraightBarbell1.jpg?v=1765795790"},{"product_id":"primal-performance-series-urethane-supercurl-ez-barbell-set-5kg-50kg-10-bars","title":"Primal Performance Series Urethane Supercurl EZ-Barbell Set 5kg-50kg - (10 Bars)","description":"\u003cdiv class=\"product__short-description fs-body-base\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp\u003eIntroducing the Primal Performance Series Urethane Supercurl EZ Barbell Set 5KG - 50KG: a pinnacle of quality and versatility for your fitness regimen.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Cast Polyurethane Finish\u003c\/strong\u003e: These barbells feature a premium cast polyurethane finish that not only enhances their appearance but also guarantees durability over the long haul.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHardened Stainless Steel Handles\u003c\/strong\u003e: Designed with hardened stainless steel handles, these barbells ensure a secure and comfortable grip during workouts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3D Primal Logo and Numbering\u003c\/strong\u003e: The inclusion of a 3D Primal logo and numbering not only adds a visual touch but also assists in easy weight identification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eComprehensive Set\u003c\/strong\u003e: This set includes 10 barbells ranging from 5kg to 50kg, catering to various strength levels and training preferences.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElevate your training with the Primal Performance Series Urethane Supercurl EZ Barbell Set, offering a blend of style, functionality, and durability to meet the demands of serious fitness enthusiasts. (Storage rack pictured is not included)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":43507863257242,"sku":"PSWD9001","price":1199.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/ezbarweb.jpg?v=1765794860"},{"product_id":"primal-performance-series-steel-olympic-ez-bar","title":"Primal Performance Series Steel Olympic EZ Bar","description":"\u003cp\u003eThe Primal Performance Series Steel Olympic EZ bar is a heavy duty curl bar engineered using brass bush bearings which not only prolong the life of the bar but are essential to reduce disc friction, allowing for smoother lifts. A lower grade EZ bars will use Allen Key secured end caps, which can quickly (and do frequently) break when used in a commercial gym environment, so the Performance Series EZ Bar design offers increased durability from inferior alternatives on the market.\u003c\/p\u003e\n\u003cp\u003eThe Performance Series EZ grip design is engineered to alleviate unnecessary pressure on the wrists while using pronated and supinated grips during bicep and tricep training. The knurled grip is 28.5mm with medium knurling.\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Steel Olympic EZ bar is one of 5 Core Primal bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home. It is suitable with all Olympic-sized discs. We recommend using the EZ bar with our Primal Premium Rubber Olympic discs.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":43543225106586,"sku":"PSBA0068","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PerformanceEZBar1.jpg?v=1683198516"},{"product_id":"primal-strength-calibrated-olympic-steel-plate-15kg","title":"Performance Series Calibrated Custom Olympic Plate (Singles)","description":"\u003cp\u003eUpgrade your commercial gym space with the Primal Performance Series Calibrated Custom Olympic Plate, engineered with focus on precision and reliability.\u003c\/p\u003e\n\u003cp\u003eEach \u003ca title=\"Weight plates\" href=\"https:\/\/www.primalstrength.com\/collections\/weight-plates\"\u003eweight plate\u003c\/a\u003e is carved from high-quality durable steel which doesn't deteriorate with and is accurate within 5g of the stated weight value. For added assurance, these premium-grade plates are back by an impressive 5-year full commercial warranty on breakages.\u003c\/p\u003e\n\u003cp\u003eSmartly-designed thin plates allow users to add plenty of weight to any Primal \u003ca title=\"Barbells\" href=\"https:\/\/www.primalstrength.com\/collections\/barbells\"\u003ebarbell\u003c\/a\u003e or \u003ca title=\"Plate loaded machines\" href=\"https:\/\/www.primalstrength.com\/collections\/plate-loaded-machines\"\u003eplate loaded machine\u003c\/a\u003e without taking up much space on each loadable end.\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Calibrated Custom Olympic Plate adds a quality aesthetic to any high traffic commercial gym or performance centre with a vibrant Olympic colour system. Each plate can also be customised with your own logo for an additional cost.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePlate Thicknesses\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e5kg - 10mm \u003cbr\u003e10kg - 10mm \u003cbr\u003e15kg -13mm \u003cbr\u003e20kg - 15mm \u003cbr\u003e25kg - 17mm\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eDiameter of each plate\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.0pt; font-family: SimSun;\"\u003e5kg：270mm\u003cbr\u003e10kg：375mm\u003cbr\u003e15kg：400mm\u003cbr\u003e20kg：450mm\u003cbr\u003e25kg：450mm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"15kg","offer_id":43744075186330,"sku":"PSWD9257","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/Group_Render.jpg?v=1739379826"},{"product_id":"primal-pro-series-rubber-dumbbells-2-x-7-5kg","title":"Primal Pro Series Rubber Dumbbells (Pairs)","description":"\u003cp\u003eUpgrade your \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/free-weights\" title=\"Free weights\"\u003efree weight\u003c\/a\u003e training sessions with the Primal Pro Series Rubber Dumbbells, commercial-grade dumbbells created a wide variety of weight pairs to provide workout versatility for fitness users of all levels.\u003c\/p\u003e\n\u003cp\u003eAn extremely heavy duty construction and sophisticated end-cap design ensures the \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/dumbbells\" title=\"Dumbbells\"\u003edumbbells\u003c\/a\u003e are not only of the highest quality available but also look superb in any studio, gym or sports\/functional fitness facility.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe premium rubber, although hard-wearing, is designed to ‘feel’ slightly softer than urethane-based alternatives on the market, and therefore will not damage gym flooring in the same way hard urethane or cast iron dumbbells can. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Primal Pro Series Rubber Dumbbells are also backed an impressive 2-year light commercial breaks warranty for added peace of mind during intense sessions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePrecision-machined, straight, ionised-black handles have a medium knurl and have grip width of 30mm to 37mm depending on the dumbbell weight. The black-ionised coating ensures the stainless-steel grip will age well and the dumbbells will retain their new look, even with heavy use. The grips get slightly thicker as the dumbbells get heavier.\u003c\/p\u003e\n\u003cp\u003eThe dumbbells are weight-tolerance tested to within 2% to ensure accurate dumbbell weight. The end-caps have a subtle grey, Primal Strength logo with oversized KG numbers. The larger numbers are great to identify dumbbells in busy commercial gyms.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"42.5kg","offer_id":56377434734979,"sku":"PSWD0045","price":199.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/primal-stealth-27-5kg-dumbbells-pair-1-1_0fe747c3-63c7-45e0-a018-4e0a050daea5.jpg?v=1756999411"}],"url":"https:\/\/www.primalstrength.com\/collections\/free-weights.oembed","provider":"Primal Strength","version":"1.0","type":"link"}